Bringing a showroom-only furniture business online
Everything depended on people walking into the showroom. I built a site that shows the full collection the way the floor does — plus a custom request tool so buyers can commission a piece from anywhere.
[ 01 — Challenge ]
A family-owned furniture retailer, offering both ready-made and custom pieces, depended entirely on people walking into the showroom to discover its range. If you hadn't visited in person, the business was effectively invisible.
[ 02 — Approach ]
I designed and built a clean, visual site that presents the inventory the way the showroom does — by category, design, and collection — so customers can explore the full offer before they visit. I also built a custom furniture-request feature: a customer specifies the piece they want and their preferences, and sends it straight to Aurora for consultation and production.
[ 03 — Outcomes ]
Aurora now reaches people who've never set foot in the showroom, and takes custom-furniture requests straight from the site.
[ 05 — Client ]
“Unframed captured the premium feel of our physical catalog perfectly in the digital space.”
[ 06 — Gallery ]
A full digital operation for one of Montenegro's best-known beach clubs
Dolcinium · Hospitality & Leisure
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