Direct bookings for a historical hotel in Ulcinj's Old Town
A historic hotel in Ulcinj's Old Town, dependent on commission-based OTAs. I built its site and a direct booking engine, so guests reserve on the hotel's own terms.
[ 01 — Challenge ]
A premium historical hotel inside Ulcinj's Old Town had no site of its own and relied on OTAs for bookings — steady commission costs and little control over how guests experienced booking.
[ 02 — Approach ]
I designed and built the full website, presenting the hotel's history, location, rooms, and distinctive character, then added a direct-booking engine so guests explore availability and reserve on the hotel's own site. The direct flow cuts the manual work of handling every request by hand.
[ 03 — Outcomes ]
The hotel now takes direct bookings and leans far less on the OTAs — while telling its own story.
[ 05 — Client ]
“Guests frequently comment on how easy it is to book on our site. It changed our hospitality pipeline.”
[ 06 — Gallery ]
€30k in 25 days from a creator's first real funnel
Marko Vukotic · Digital Education & Coaching
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