Turning a phone-and-paper rental operation into an online booking engine
A rental operation run on phone calls and paper. I built a full booking engine into their site, so a customer picks a car, gets the right price, adds extras, and reserves — no back-and-forth.
[ 01 — Challenge ]
A rental company with a fleet of 30+ vehicles had no website at all. Every availability check, price calculation, customer message, and booking was handled by hand across different routes and locations — a full-time administrative load that capped how much they could grow.
[ 02 — Approach ]
I designed and built the site from scratch and put the entire fleet online, each vehicle with real pricing, availability, and rental conditions. Then I built the full reservation journey: dynamic pickup and return routes, operating hours, optional add-ons, real-time availability, and automatic price calculation. Tracking runs through the whole flow, so they can see how customers move toward a booking.
[ 03 — Outcomes ]
Customers now book the whole thing online, priced correctly, while the team stops processing every request by hand.
[ 05 — Client ]
“The custom rental engine transformed our site from a simple brochure into an active sales machine.”
[ 06 — Gallery ]
Bringing a showroom-only furniture business online
Aurora Furniture · Furniture Retail
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