Tracking
Clients call me the king of tracking for one reason: I build measurement you can trust, so you know which channel, campaign, and euro produced which sale — and you stop scaling blind.
Where this usually starts.
Your platforms report conversions, but the numbers don't match your revenue — and browser changes and ad-blockers quietly delete the rest. Scaling spend on data you can't trust means scaling the guesswork. Before you put more money into ads, the measurement underneath has to be real.
What you walk away with.
- A clean, reliable GTM and GA4 setup that reports what actually happened
- Server-side tracking that survives Safari (ITP) and ad-blockers
- Facebook Conversion API (CAPI) and Google Ads enhanced conversions, wired correctly
- Conversion tracking through your full funnel — from first click to purchase
- Attribution you can make budget decisions from
How I run the work.
Audit
I review your pixels, tags, and errors to find where data leaks.
Configure
I set up triggers, variables, and server-side containers for complete delivery.
Validate
I run test transactions to confirm every conversion reports accurately.
Report
I connect the clean data to something you can actually decide from.
Real numbers.
- Marko Vukotić** & **Balša Čakić — the conversion tracking under these funnels is what let the campaigns be scaled with confidence (~€30k in 25 days; ~€3k + €1.5k MRR in a month). Clean measurement is why the spend could be trusted.
- Dolcinium — tracking across the site and reservations gave the visibility to run paid campaigns against real reservation performance.
- AdriaWay — tracking built through the entire booking flow, so the company can see how customers move toward a reservation.
Answers I give on the first call.
Often paired with.
Web Development
Frontend engineering, custom CMS integrations, performance optimization, and custom web applications.
Web Design
User interface design, user experience optimization, responsive layouts, and cohesive visual identity.
SEO
Technical SEO audits, semantic search optimization, keyword targeting, and authority building.