[ Digital Education & Fitness · 2024 ]

Turning a fitness following into a product that sells while he sleeps

A fitness creator with a real following but nothing to sell it. I built the product and the whole machine behind it — funnel, lead magnets, automated follow-up, and tracking.

Client
Balsa Cakic
Industry
Digital Education & Fitness
Timeline
3 weeks
Turning a fitness following into a product that sells while he sleeps

[ 01 — Challenge ]

A fitness creator from Montenegro had built a real social audience but had nothing to sell them — no digital product, no sales system, no recurring offer. The attention was there; the machine to monetize it wasn't.

[ 02 — Approach ]

I built the product and its entire sales system from scratch: the funnel design and development, conversion tracking, and the automation behind leads, purchases, subscriptions, and email. I wrote the scripts, supported the video recording, produced the ad creative, and prepared the campaigns — then launched and managed the Meta ads and the email flows that talk to leads and customers. Product to positioning to acquisition to payment to subscription delivery, end to end.

[ 03 — Outcomes ]

Balša now sells one-off products and recurring subscriptions to his audience through a funnel that runs, and reports, on its own.

[ 04 — Numbers ]

€3,000
One-time sales (net)
€1,500
Monthly recurring revenue

[ 05 — Client ]

“Within 15 days of launching the custom funnel, we hit our initial monthly target. Outstanding execution.”

— Founder, Balsa Cakic

[ 06 — Gallery ]

Balsa Cakic gallery 1
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