A conversion funnel to sell event access online
An MMA event that needed to sell access online. I built a conversion-focused funnel with payment built in, automated email, and tracking across the whole journey.
[ 01 — Challenge ]
An MMA organization promoting combat-sports events had no online presence and no funnel to sell event access — nothing to turn interest into a purchase.
[ 02 — Approach ]
I designed and built a conversion-focused landing page that presents the event, lays out the key details, and pushes visitors toward buying access, with a payment gateway integrated so purchases complete right in the funnel. I set up the email infrastructure and an automated flow to communicate with interested visitors and buyers, plus conversion tracking across the funnel for visibility into the journey.
[ 03 — Outcomes ]
TKO MMA now promotes the event, sells access online, follows up automatically, and can see exactly how the funnel performs.
[ 05 — Client ]
“The registration process is now completely hands-off. People sign up, pay, and receive access details automatically.”
[ 06 — Gallery ]
Direct reservations for a premium Kotor property
C Group Apartments · Hospitality
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