[ Sports & Events · 2024 ]

A conversion funnel to sell event access online

An MMA event that needed to sell access online. I built a conversion-focused funnel with payment built in, automated email, and tracking across the whole journey.

Client
TKO MMA
Industry
Sports & Events
Timeline
3 weeks
A conversion funnel to sell event access online

[ 01 — Challenge ]

An MMA organization promoting combat-sports events had no online presence and no funnel to sell event access — nothing to turn interest into a purchase.

[ 02 — Approach ]

I designed and built a conversion-focused landing page that presents the event, lays out the key details, and pushes visitors toward buying access, with a payment gateway integrated so purchases complete right in the funnel. I set up the email infrastructure and an automated flow to communicate with interested visitors and buyers, plus conversion tracking across the funnel for visibility into the journey.

[ 03 — Outcomes ]

TKO MMA now promotes the event, sells access online, follows up automatically, and can see exactly how the funnel performs.

[ 05 — Client ]

“The registration process is now completely hands-off. People sign up, pay, and receive access details automatically.”

— Head Coach, TKO MMA

[ 06 — Gallery ]

TKO MMA gallery 1
Next case study —

Direct reservations for a premium Kotor property

C Group Apartments · Hospitality

Have a similar problem?

Tell me what you’re working on.

I respond to every inquiry within 24 hours with a clear, direct answer.