Bookable tours and search visibility for a lake-cruise business
A lake-cruise business nobody could find or book online. I built a modern site that presents every tour and lets customers check availability, reserve, and pay — plus the SEO to get found.
[ 01 — Challenge ]
A small family business running boat cruises on Skadar Lake had an outdated, slow site with almost no search visibility — and no way for customers to check availability, reserve a cruise, or pay online.
[ 02 — Approach ]
I designed and built a modern site presenting the tours with the detail customers need to pick the right one, plus an online reservation flow: choose a tour, see real-time availability, book, and pay. That cuts the back-and-forth of confirming reservations by hand. I reworked the site's structure and content so search engines understand the tours and the business shows up for Skadar Lake cruise searches.
[ 03 — Outcomes ]
Customers now discover the tours, see live availability, and book and pay online — and the business shows up for Skadar Lake searches.
[ 05 — Client ]
“The new website presents our tours beautifully. We're getting more direct bookings than ever.”
[ 06 — Gallery ]
A conversion funnel to sell event access online
TKO MMA · Sports & Events
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